Job Details

A company is looking for a CRM Manager to lead CRM campaigns and enhance customer engagement in the Canadian market.Key ResponsibilitiesOwn and execute the CRM strategy to drive customer engagement, retention, and reactivationPlan and optimize multi-channel CRM campaigns for sportsbook and casino productsAnalyze KPIs and customer data to identify opportunities and improve campaign performanceRequired QualificationsMinimum 3 years of experience in CRM within the online gaming industryStrong experience in customer lifecycle management and retention strategiesProven track record of delivering high-performing CRM campaignsHands-on experience with CRM tools such as Optimove or SalesforceKnowledge of Canadian gambling regulations and market dynamics